Every day, the eInstant Games Tracker by iLottery Consultancy scans the public lobbies of nearly 50 iLottery sites, and more are added as we find them. It shows who supplies each game, what it costs to play, what it pays out, and what’s new since yesterday. Built by people who have been making eInstants since 2002.
WHY WE BUILT IT
eInstants are a major part of iLottery, yet many content decisions are still made on instinct, because there’s been no single place to see what is actually live in lobbies around the world. We built the eInstant Games Tracker to change that.
It does one job carefully. Every day it reads public lottery lobbies, along with the rules pages and prize-table PDFs the lotteries publish. It keeps each title it finds and records who supplies it and how it’s built. Everything is in one consistent format, so a game in Michigan can be compared with one in Finland or New Zealand.
We work from what lotteries publish. Where a lottery states the RTP, we use it. Where it doesn’t but publishes a full prize table, we calculate it from that table. Where neither exists, we leave the field blank rather than guessing. We show the lottery’s own on-sale date where there is one, and say plainly when a date is only when we first detected the game. We’d rather show you less and have it be right.
Open the tracker and explore the Overview, Portal, and Games for Georgia Lottery by registering a free account.
ONE RECORD, EVERY LOTTERY
- Portal and name: which lottery lists it, and what it’s called there.
- Provider: the studio behind the game. If the lottery doesn’t show the studio, we say so; we never guess.
- Launched: the lottery’s published on-sale date where available, otherwise the date our scan first detected it. Hover (or tap on a phone) and it tells you which.
- Every stake: all the price points a game is sold at, where available, or the price range of a game.
- Top prize.
- RTP: as published by the lottery, or calculated from its published prize table.
- Prize tiers: the number of prize divisions.
- Progressive jackpot: a clear Yes or No flag.
- Themes: grouped into a consistent, normalised list, so similar games line up across lotteries.
- Launch or demo link: open the game itself, where the lottery makes one available.
WHO IT'S FOR
From £100 per site per month, in packages of five, on a 12-month minimum, with a £2,000 cap that unlocks every iLottery site we track.
Performance wherever the lottery publishes the data, Excel downloads and a company account for up to 10 colleagues as standard are all included, with no automatic renewal.
More sites.
We’re at nearly 50 iLottery sites and growing, with new sites being added as we find them.
More data points.
We constantly review the data points we capture and are adding more.
Shaped by feedback.
We work closely with subscribers on feedback to shape how the data is presented and how our services improve.
FROM CATALOGUE TO STRATEGY
The tracker shows what’s live. Our consultants help you understand what it means. iLottery Consultancy helps clients understand the patterns of eInstant distribution by region: which studios, themes, mechanics, stake ladders and prize structures turn up where, and how markets differ from one another.
Our ambition is to keep normalising the data so that questions like these become easy to answer:
- Which themes work best in a given market?
- Which game mechanics are most common across several markets combined?
- Which studios are most widely offered in a region, and where are the gaps?
We’re working towards that, and in the meantime our consultants bring 20+ years of eInstant experience to the questions clients bring us, from “what’s most played in this market?” to “what should our next game be?”. We help you turn those answers into roadmaps, game requirements and supplier decisions.
THE TEAM BEHIND THE DATA
- We were there at the start. Our CEO, Gavin Horricks, pioneered the eInstants category in 2002. He has spent more than 20 years at GTECH, IGT, FDJ United, EQL Games and Games Global, and has run four RGS platforms.
- Quality is in our DNA. Our COO, Lindsay Horricks, brings more than 15 years in software QA. It shows in how the tracker treats data: published sources, consistent fields, blanks left blank, and games checked by our team.
- Independent by design. We’re an independent UK consultancy working with lotteries, vendors, studios and regulators. The tracker records what lotteries publish; it doesn’t favour any supplier.
- Careful with AI. We use an AI assistant to help with routine monitoring and drafting, but it works from verified data under human review, and nothing reaches clients without the team’s approval. Our experts make the calls, not an algorithm.
- More than a dashboard. Behind the tracker is a consultancy that can help you act on what you see: game roadmaps, requirements, QA and integration.
SIMPLE, TRANSPARENT PRICING
- From £100 per site per month. Each iLottery site sits in one of three tiers, and the price depends on its tier.
- Minimum package of 5 sites. Choose a minimum of five sites and then more if needed, so a package of five sites starts from £500 a month.
- 12-month minimum term, no automatic renewal. You pay once for the year, in advance, and nothing renews unless you choose to.
- £2,000 cap. Once your subscribed sites reach £2,000 a month, whether at the start or as you add sites over time, you get access to every iLottery site we track. That’s about £40 per site, and falling as we add more.
- Performance included. Performance data comes as standard wherever the lottery publishes it, alongside Excel downloads and a company account with up to 10
colleagues as standard. - Georgia is free. Create a FREE account to view.
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